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SHINHAN FANANCIAL GROUP





Group’s Mid- to Long-term Strategy

Strategic Goal

Shinhan Financial Group is pursuing a goal of building the ‘Number 1 Finance Brand in Korea by 2015’ in order to attain
it’s vision of becoming a world-class financial group by proactively coping with changes in the environment.

Group’s Mid- to Long-term Strategy

Group’s Mid- to Long-term Strategy

Vision
- World Class Financial Group
Management Goal
-Build Korea’s NO.1 Finance Brand(Pursue Customer Value Good Growth as Top Priorities)
Management Strategy
- Breakthrough(Secure the status of the ‘local best’ in core business areas)
- Enhancement(Strengthen a Non-interest income portfolio)
- Synergy(Generate customer-Oriented next-generation synergies)
- Targeting(Build competiti-Veness in potential Strategic areas)
Core Values
- System of smart operations management
- Next-generation human resources management system
- "United Shinhan" Mindset
- System of differentiated customer experience management
- System of balanced risk – profit management
Strategic Goal
Shinhan Financial Group is pursuing a goal of building the ‘Number 1 Finance Brand in Korea by 2015’
in order to attain its vision of becoming a world-class financial group by proactively coping with changes
in the environment. This goal is an expression of our firm commitment to becoming the ‘Local Best’
in Korea and a world-class financial group by pursuing customer values and ‘good growth’ as top priorities.
To this end, we will strive to attain sustainable growth, stable profitability and top-level competencies.
4 Key Implementation Strategies
  • · Secure the status of the ‘Local Best’ in core business areas
  • · Strengthening of a non-interest income portfolio
  • · Generation of customer-oriented next-generation synergies
  • · Secure competitiveness in potential strategic areas
5 Key Implementation Strategies
  • · System of smart operations management
  • · System of next-generation human resources management
  • · ‘United Shinhan’ mindset
  • · System of differentiated customer experience management
  • · System of balanced risk – profit management