Shinhan EZ Insurance, a new addition to the business line of Shinhan Financial Group in 2022, is highly anticipated to enhance customer value for the Group. Based on its inherent nature as an insurance company that secures against customer’s everyday risk, it aims to push the envelope of the traditional financial area based on customer’s non-financial lifestyle data.
Its digital insurance business model will continue to evolve. Through multi-dimensional cooperation with external partners like startups, its platform will be organically connected with other platforms and expand to non-insurance service/solutions. Moreover, the digital platform will serve as a tool for developing innovative and experimental products that secure a variety of risks related to customer’s everyday life. The new digital technologies will be applied throughout the overall insurance value chain so that our customer journey can be differentiated from existing players with unprecedented unique digital experiences.