Shinhan Card
The Korean credit card market has changed into a consumeroriented market that emphasizes on the protection of customer’s rights. Therefore, the key to the success of the card market is determined by gaining the trust of the customer’s hearts. You can touch upon the customers only when your true feeling towards them is shown. Shinhan Card is striving to become a partner in life so that customers can easily look for us when they want to. Also, we will create sustainable values by realizing social responsibilities in daily lives that emphasize on the financial industry.
Jae Woo Lee CEO of Shinhan Card
Company Introduction
In order to provide a comfortable and convenient life for customers, Shinhan Card has played a leading role in the market by establishing a strong network base and efficient risk management system and expanding the possibility of stable financial support at the group level. After the integration, we achieved the economy of sale in advance, including the customer base, and established a stable business base that can flexibly absorb the internal and external shocks through the work efficiency and business innovation of products and processes. As an affiliate of Shinhan Financial Group, we created synergy effects in marketing, including cross selling and bank’s sales office networks being used as the group’s customer information. Also, we strengthened our position in the card industry by using the group’s efficient risk management system and possibility of stable financial support.
Material Issue Map
Major Issues Reported in 2012
Shinhan Card evaluated material issues to produce reports on areas of interest for various internal and external stakeholders. The results of material issues selected 5 Core issues, including ‘strengthening brand capabilities’, and 5 other issues, including ‘supporting safe financial transactions’. In the 2012 CSR report, ‘strengthening brand capabilities’, ‘strengthening professional capabilities of employees’, and ‘providing customized products and services’ were selected as Core issues, while ‘supporting safe financial transactions’ were selected for other issues.
Distribution of Economic Value
(Unit: KRW 1 billion)| Employees | Employee salaries/ welfare benefits | 303.1 |
|---|---|---|
| Shareholders, investors | Dividends | 400 |
| Local communities | Social contribution investments | 24.2 |
| Government | Corporate tax expenses | 217.3 |
| Partner companies | Purchase and services | 135.1 |
| Others | Other general administrative expenses | 309.8 |